Streamlined E-commerce Checkout Experience

Reducing cart abandonment with a faster, more intuitive flow.

Challenge

The checkout suffered from multi-step friction, few wallet options, and uneven mobile UX, leading to high abandonment.

Solution

We rebuilt the flow as a single-page checkout with address auto-fill, guest checkout, and wallet payments. Performance tuning reduced LCP and TTFB.

Our Work

  • Flow audit, wireframes, UI redesign
  • Apple Pay, Google Pay, Stripe integration
  • Performance optimization and QA

Results

  • Abandonment reduced by 22%
  • Checkout time cut ~50%
  • Mobile conversion ↑ 30%

Tools Used

React · Next.js · Stripe · Shopify API · Lighthouse